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Article for "Marketing"
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.
When it comes to marketing ROI, you have to realize that the term means Retu ...
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Choosing domain names, or web addresses is a major thing when you want to do business online. Whilst a great, or even halfway decent domain name may not guarantee success, it can most definitely have an impact on just about all aspects of your online biz.
When choosing a dom ...
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1. Search Engines
Optimize your website to be search-engine friendly. Submit it to various search engines and directories.
In addition to major search engines such as Google, Yahoo and MSN, it"s worth submitting to lesser known web directories. If your website is ...
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Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.
Most web hosting companies will provide you with basic web
traf ...
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Hey, as hard as this may be for you to swallow, business online
is no different than a business on Main Street in your home town
or city. We have good times and we have slow times.
It is quite obvious what we do when our eBusinesses are
experiencing the high t ...
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Out of Sight; Out of Mind; Out of Business
…4 reasons to look at contacting your customers
on a monthly basis.
This article addresses those who don’t have a monthly contact process with your customer base. Call this contact process a newsle ...
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There are so many promotional materials available that it’s becoming very hard to choose which promotional materials are the most effective. There are certain considerations in choosing promotional materials to use. The following considerations are as follows: a) effectiveness of t ...
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"Play your cards close to the vest." "Knowledge is Power."
In the industrial age, knowledge was indeed power. Your manufacturing processes gave you a competitive edge. Knowing how (and where!) to find the oil reserves put you ahead of your competition. It was the Cold War er ...
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When you are going to hold an important event, whether for business or personal reasons, using postcards is an effective means to promote such occasion. Aside from this, postcards can also be used as reminder messages from your physician because they are more economical compared to w ...
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Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.
Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make it better. Not ...
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